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Lamar Advertising (LAMR) Company Profile

Updated Sep 9, 2019
Lamar Advertising has the following business profile:
Company's Full Name:Lamar Advertising Company
Short Name:Lamar Advertising
Trading Ticker Symbol:LAMR
Primary Exchange:NASDAQ
Headquarter City/Country:Louisiana, LA
Primary Industry Sector:Consumer Services
Seconday Sub-sector:Real Estate Investment Trusts
Main Business Areas: Diversified REIT, REIT, Consumer Services, Real Estate Investment Trusts, REITs, Real Estate
Dividend Payments:Dividend History

Market and Trading Information for Lamar Advertising

The following details were available for trading and market data about the stock of Lamar Advertising as of writing:
Current Share Price:$76.46
Previous Year's Closing Price:$69.18
Percentage Price Change (YTD):10.52%
Market Cap:$7.71 billion
52-week Price Range:$64.51 - $84.5
Dividend Per Share:$3.75
EPS (TTM):3.6
Price-Earnings (Trailing):21.26
Price-Earnings (Forward):19.71

Company Profile and Business Description for Lamar Advertising

Lamar Advertising Company, incorporated on May 16, 2014, is an outdoor advertising company. The Company operates in the advertising segment. It is engaged in the rental of advertising space on outdoor advertising displays owned and operated by the Company. The Company leases space for advertising on billboards, buses, shelters, benches and logo plates. It offers its customers an integrated service, covering all aspects of their billboard display requirements from advertisement copy production to placement and maintenance. It operates approximately three types of outdoor advertising displays, including billboards, logo signs and transit advertising displays.

Billboard Advertising

The Company leases its advertising space on approximately two types of billboard advertising displays, including bulletins and posters. As of December 31, 2014, it owned and operated approximately 144,000 billboard advertising displays in over 40 states. Bulletins are large, advertising structures consisting of panels, on which advertising copy is displayed. It wraps advertising copy printed with computer-generated graphics on a single sheet of vinyl around the structure. Some of the panels may extend beyond the linear edges of the display face and may include three-dimensional embellishments. As of December 31, 2014, it operated approximately 67,000 bulletin displays. It leases individually-selected bulletin space to advertisers for the duration of the contract (1 to 12 months). It also leases bulletins as part of a rotary plan, under which it rotates the advertising copy from one bulletin location to another within a particular market at stated intervals (every 60 to 90 days).

Posters are smaller advertising structures. The Company operates junior posters, which are 5 feet high X 11 feet wide or 55 square feet. Poster panels utilize a single flexible sheet of polyethylene material that inserts into the face of the panel. As of December 31, 2014, it operated approximately 75,000 poster displays. It leases poster space for approximately 30- and 60-day periods in packages called showings, which comprise a given number of displays in a specified market area. It places and spreads out the displays making up a showing in areas to reach a range of audience in the particular market. In addition to the traditional displays, it also rents digital billboards.

Digital billboards are electronic light emitting diode (LED) displays that are located on traffic arteries and city streets. As of December 31, 2014, it operated over 2,100 digital billboards in various markets. The Company owns the physical structures, on which the advertising copy is displayed. It builds the structures on locations it either owns or leases. It also helps with the strategic placement of advertisements throughout an advertiser's market by using software that allows the Company to analyze the target audience and its demographics. It also assists in developing marketing presentations, demonstrations and strategies.

Logo Sign Advertising

The Company provides logo sign services in the United States. It erects logo signs, which advertise nearby gas, food, camping, lodging and other attractions, and directional signs, which direct vehicle traffic to nearby services and tourist attractions, near highway exits. As of December 31, 2014, it operated over 42,500 logo sign structures containing approximately 132,000 logo advertising displays in the United States and Canada. It also operates the tourist oriented directional signing (TODS) programs for the states of Colorado, Kansas, Kentucky, Louisiana, Michigan, Missouri, Montana, Nebraska, Nevada, New Jersey, Ohio, South Carolina, Virginia and the province of Ontario, Canada. It also runs a silk screening operation in Baton Rouge, Louisiana and a display construction company in Atlanta, Georgia.

Transit Advertising

The Company rents transit advertising displays on bus shelters, benches and buses in over 60 transit markets, and provides a range of creative and installation services to its transit advertising tenants. As of December 31, 2014, it operated over 41,000 transit advertising displays in over 20 states, Canada and Puerto Rico.

The Company competes with Clear Channel Outdoor Holdings, Inc. and Outfront Media, Inc.

5321 Corporate Blvd

Peer / Competitor Companies of Real Estate Investment Trusts Sector

Along with Lamar Advertising Company, the following other peer (competitor) companies also exist within the same Real Estate Investment Trusts - Consumer Services sector whose company profile and dividend history is as follows:

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▶ AGNC Investment (AGNC): AGNC Investment Corp., formerly American Capital Agency Corp., incorporated on January 7, 2008, is a real estate investment trust (REIT). The Company primarily invests in agency residential mortgage-backed securities on ....See Detailed Company Profile  and Dividend History.

▶ AGNC Investment (AGNCB): AGNC Investment Corp., formerly American Capital Agency Corp., incorporated on January 7, 2008, is a real estate investment trust (REIT). The Company primarily invests in agency residential mortgage-backed securities on ....See Detailed Company Profile  and Dividend History.

▶ AGNC Investment (AGNCP): AGNC Investment Corp., formerly American Capital Agency Corp., incorporated on January 7, 2008, is a real estate investment trust (REIT). The Company primarily invests in agency residential mortgage-backed securities on ....See Detailed Company Profile  and Dividend History.

▶ Agree Realty (ADC): Agree Realty Corporation (Agree Realty), incorporated on December 15, 1993, is an integrated real estate investment trust (REIT) primarily focused on the ownership, acquisition, development and management of retail properties. ....See Detailed Company Profile  and Dividend History.

▶ Alexander's (ALX): Alexanders, Inc., incorporated on May 16, 1955, is a real estate investment trust (REIT). The Company is engaged in leasing, managing, developing and redeveloping its properties. The Company is managed ....See Detailed Company Profile  and Dividend History.

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▶ American Farmland (AFCO): American Farmland Company is an internally managed real estate company. The Company owns a portfolio of farmland, consisting of mature permanent, specialty/vegetable row and commodity row crop farms, including farmland ....See Detailed Company Profile  and Dividend History.

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▶ American Tower REIT (AMT): American Tower Corporation (ATC), incorporated on September 24, 1996, is a holding company. The Company operates as a real estate investment trust (REIT), which owns, operates and develops multitenant communications ....See Detailed Company Profile  and Dividend History.

▶ Annaly Capital Management (NLY): Annaly Capital Management, Inc. (Annaly), incorporated on November 25, 1996, is a mortgage real estate investment trust (REIT). The Company owns a portfolio of real estate related investments. The Companys ....See Detailed Company Profile  and Dividend History.

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