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Johnson Outdoors (JOUT) Company Profile

Updated Jun 19, 2020
Johnson Outdoors has the following business profile:
Company's Full Name:Johnson Outdoors Inc.
Short Name:Johnson Outdoors
Trading Ticker Symbol:JOUT
Primary Exchange:NASDAQ
Headquarter City/Country:Wisconsin, WI
Primary Industry Sector:Consumer Non-Durables
Seconday Sub-sector:Recreational Products and Toys
Main Business Areas: Consumer Non-Durables, Recreational Products and Toys, Consumer Cyclical, Leisure, Consumer Discretionary
Dividend Payments:Dividend History
ETFs Holding:List of ETFs holding Johnson Outdoors stock

Market and Trading Information for Johnson Outdoors

The following details were available for trading and market data about the stock of Johnson Outdoors as of writing:
Current Share Price:$82.5
Previous Year's Closing Price:$76.7
Percentage Price Change (YTD):7.56%
Market Cap:$831.82 million
52-week Price Range:$48.76 - $86.68
Dividend Per Share:$0.62
EPS (TTM):5.24
Price-Earnings (Trailing):15.75
Price-Earnings (Forward):19.6

Company Profile and Business Description for Johnson Outdoors

Johnson Outdoors Inc., incorporated on August 21, 1987, is a manufacturer and marketer of branded seasonal, outdoor recreation products. The Company operates through four segments: Marine Electronics, Outdoor Equipment, Watercraft and Diving. The Company's products are used for fishing from a boat, diving, paddling, hiking and camping.

Marine Electronics

The Company's Marine Electronics segment brands are Minn Kota battery-powered fishing motors for quiet trolling or primary propulsion, marine battery chargers and shallow water anchors; Humminbird sonar and global positioning system (GPS) equipment for fishfinding, navigation and marine cartography, and Cannon downriggers for controlled-depth fishing. Marine Electronics' brands and related accessories are sold across the globe, with the majority of sales coming from North America through outdoor specialty retailers, such as Bass Pro Shops and Cabela's; retail store chains; marine products distributors; original equipment manufacturers (OEMs) of boat brands, such as Tracker, Skeeter and Ranger, and Internet retailers and distributors. Markets outside of North America are accessed through a network of international distributors.

The Company's consumer marketing and promotion activities include product placements on fishing-related television shows, and print advertising and editorial coverage in outdoor, general interest and sport magazines. It also includes professional angler and tournament sponsorships; packaging and point-of-purchase materials and offers consumer appeal and sales; branded Websites; social media networks, and online promotions.

The Company competes with Brunswick Corporation, Pro Charging Systems, Power Products, LLC, JL Marine Systems, Navico, FLIR Systems, Jeppesen Marine Inc, Big Jon Sports, and Walker and Scotty.

Outdoor Equipment

The Company's Outdoor Equipment segment brands are Eureka!, which includes consumer, commercial and military tents and accessories, sleeping bags, camping furniture and other recreational camping products; Jetboil, which includes portable outdoor cooking systems, and Silva, which consists of field compasses. The Company's brand Eureka! consumer tents, sleeping bags, camping furniture and other recreational camping products are sold in the United States and Canada through independent sales representatives, to camping and backpacking specialty stores, sporting goods stores, catalog and mail order houses, and through Internet retailers.

The Company's consumer camping tents and sleeping bags are produced by third-party manufacturing sources in Asia. Eureka! camping products are sold under license in Japan, Australia and Europe. Eureka! commercial tents include party tents and accessories, sold to general rental stores, and other commercial tents and accessories sold directly to tent erectors. The Company's commercial tent products range from 10 inch x 10 inch canopies to approximately 120 inch wide pole tents and other frame structures and are manufactured by the Company at the Company's Binghamton, New York location.

The Company's brand Eureka! designs and manufactures large, heavy-duty tents and lightweight backpacking tents for the military. Tents produced for military use include modular general purpose tents, rapid deployment shelters and various lightweight one and two person tents. The Company manufactures military tent accessories, such as fabric floors and insulated thermal liners and is also a subcontract manufacturer for other providers of military tents. Its Jetboil portable outdoor cooking systems are sold in the United States and Canada through independent sales representatives, to camping and backpacking specialty stores, sporting goods stores, catalog and mail order houses and through Internet retailers. Jetboil products are produced at both the Company's operating location in Manchester, New Hampshire and by third-party manufacturing sources in Asia. Jetboil products are sold in approximately 30 countries around the world. Silva field compasses are manufactured by the Company and marketed in North America where the Company owns Silva trademark rights.

The Company competes with Kelty, The North Face, Marmot, Cascade Designs, Anchor Industries, Aztec Tents, HDT, Alaska Structures, Camel, Outdoor Venture and Diamond Brand.


The Company's Watercraft segment designs and markets Necky sea touring kayaks; sit on top Ocean Kayaks, and Old Town canoes and kayaks for family recreation, touring, angling and tripping. With the exception of Necky fiberglass boats and Old Town wooden canoes, these brands are manufactured at the Company's facility in Old Town, Maine. The Company uses a rotational molding process for manufacturing mid- to high-end polyethylene kayaks and canoes. The Company uses a thermoform molding process in the manufacturing of lower priced models. The Company's United States warehouse and distribution center for all of its Watercraft brands is also located in Old Town, Maine.

Watercraft accessory brands, including Extrasport personal flotation devices and Carlisle branded paddles, are produced by third-party sources located in North America and Asia. The Company's kayaks, canoes and accessories are sold through multiple channels in the United States, Europe and the Pacific Basin with an emphasis on independent specialty retailers and large outdoor retailers. The Company has a network of distributors who sell its products outside of North America. Consumer marketing and promotion activities include print advertising and editorial coverage in outdoor, general interest and sport magazines; direct marketing, and using branded Websites and social media networks.

The Company competes with Confluence Outdoor, Hobie Cat, Wenonah Canoe, Jackson Kayak and Legacy Paddlesports.


The Company manufactures and markets underwater diving products for recreational divers, which it sells and distributes under the SCUBAPRO brand name. The Company markets a line of underwater diving and snorkeling equipment, including regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels and accessories. Products are sold through select distribution to independent specialty dive stores across the world. These specialty dive stores sell the Company's products over the counter, as well as through its own Websites. In addition, it generally provides a range of services to divers, including regular maintenance, product repair, diving education and travel programs. The Company also sells diving gear to dive training centers, resorts, search and rescue units and armed forces around the world.

The Company markets its equipment in diving magazines, through Websites, through social media and through information and displays in dive specialty stores. The Company manufactures regulators, dive computers, gauges, and instruments at its Italian and Indonesian facilities. The Company sources buoyancy compensators, neoprene goods, plastic products, materials and other components from third parties.

The Company competes with Aqua Lung, Suunto, Atomic Aquatics, Oceanic, Cressi and Mares.

555 Main St

ETFs Holding Johnson Outdoors Stock

As of March 2020, the following exchange-traded funds (ETF) hold the Johnson Outdoors stocks in their respective portfolios. Below is a random list of only 10 ETFs in no particular order that have Johnson Outdoors stock holding. There are a total of 38 ETFs in records which are holding Johnson Outdoors stock in their portfolio. See Full List.

TickerNameShort DescriptionExpense
No. of
EXTWisdomTree US Total Earnings ETFThe WisdomTree U.S. Total Earnings Fund tracks an index selected and weighted by earnings over the past four quarters. ...Full Details0.28%1233
Full List
FDISFidelity MSCI Consumer Discretionary Index ETFThe Fidelity MSCI Consumer Discretionary ETF tracks a market-cap-weighted index of stocks in the US consumer discretionary sector. ...Full Details0.08%337
Full List
ITOTiShares Core S&P Total US Stock Market ETFThe iShares Core S&P Total U.S. Stock Market ETF tracks a market cap-weighted index of all common equities listed on the NYSE and the NASDAQ. ...Full Details0.03%3090
Full List
IWViShares Russell 3000 ETFThe iShares Russell 3000 ETF tracks a cap-weighted index that measures the investable US equities market, covering the entire market-cap spectrum, including micro-caps. ...Full Details0.2%3002
Full List
SCHBSchwab US Broad Market ETFThe Schwab U.S. Broad Market ETF tracks a cap-weighted index of the largest 2,500 stocks in the US. ...Full Details0.03%2365
Full List
VCRVanguard Consumer Discretionary ETFThe Vanguard Consumer Discretionary ETF tracks a market-cap-weighted index of stocks in the US Consumer Discretionary sector. ...Full Details0.1%325
Full List
VTHRVanguard Russell 3000 ETFThe Vanguard Russell 3000 ETF tracks a cap-weighted index that measures the investable US equities market, covering the entire market-cap spectrum including micro-caps. ...Full Details0.15%1581
Full List
VTIVanguard Total Stock Market ETFThe Vanguard Total Stock Market ETF tracks a cap-weighted index that measures the investable US equities market, encompassing the entire market-cap spectrum. ...Full Details ...Candlestick Patterns.0.04%1515
Full List
EESWisdomTree US SmallCap Earnings ETFThe WisdomTree U.S. SmallCap Earnings Fund tracks an index of US small-cap stocks weighted by firms' earnings from core operations. The index is a small-cap subset of the WisdomTree Earnings Index. ...Full Details0.38%815
Full List
FDMFirst Trust Dow Jones Select MicroCap Index FundThe First Trust Dow Jones Select Micro Cap ETF tracks an index of U.S.-listed stocks in the bottom two market-cap deciles. Only stocks that meet fundamental and liquidity thresholds are included in the index. ...Full Details0.6%244
Full List

See Full List of ETFs holding Johnson Outdoors stock in their respective portfolios.

Peer / Competitor Companies of Recreational Products and Toys Sector

Along with Johnson Outdoors Inc., the following other peer (competitor) companies also exist within the same Recreational Products and Toys - Consumer Non-Durables sector whose company profile and dividend history is as follows:

▶ Acushnet (GOLF): Acushnet Holdings Corp. is engaged in the design, development, manufacture and distribution of golf products. The Company is engaged in various product categories, such as golf clubs, wedges, putters, golf ....See Detailed Company Profile,  Dividend History

▶ Build-A-Bear Workshop (BBW): Build-A-Bear Workshop, Inc., incorporated on March 31, 2000, is primarily a specialty retailer offering a make your own stuffed animal interactive retail-entertainment experience. The Companys segments include direct-to-consumer (DTC), international ....See Detailed Company Profile,  Dividend History

▶ Callaway Golf (ELY): Callaway Golf Company (Callaway Golf), incorporated on May 7, 1999, designs, manufactures and sells golf clubs, golf balls, golf bags and other golf-related accessories. The Company has two segments: the ....See Detailed Company Profile,  Dividend History

▶ Escalade (ESCA): Escalade, Incorporated (Escalade), incorporated on July 23, 1987, is a manufacturer and distributor of sporting goods through its subsidiary Escalade Sports. The Company operates in Sporting Goods (Escalade Sports) segment. ....See Detailed Company Profile,  Dividend History

▶ Hasbro (HAS): Hasbro, Inc. (Hasbro), incorporated on January 8, 1926, is a play and entertainment company. The Companys operating segments include the U.S. and Canada, International, and Entertainment and Licensing. From toys ....See Detailed Company Profile,  Dividend History

▶ JAKKS Pacific (JAKK): JAKKS Pacific, Inc., incorporated on January 5, 1995, is a multi-line, multi-brand toy company. The Company designs, produces, markets and distributes toys and related products, pet toys, consumables and related ....See Detailed Company Profile,  Dividend History

▶ Mattel (MAT): Mattel, Inc. designs, manufactures, and markets a range of toy products worldwide. The company operates in three segments: North America, International, and American Girl. It offers Mattel Girls & Boy....See Detailed Company Profile,  Dividend History

▶ Nautilus (NLS): Nautilus, Inc., incorporated on September 22, 1992, is a consumer fitness products company. The Company operates through two segments: Direct and Retail. The Companys principal business activities include designing, developing, ....See Detailed Company Profile,  Dividend History

▶ The Michaels Companies (MIK): The Michaels Companies, Inc. (Michaels), incorporated on July 17, 2013, is an arts and crafts specialty retailer in North America. The Companys segments include Michaels-U.S., Michaels-Canada, Aaron Brothers, Pat Catans ....See Detailed Company Profile,  Dividend History

... See Full List of All Stocks of Recreational Products and Toys Sector.

Stock List of Other Consumer Non-Durables Sub-sectors

▶ Stocks of Apparel Sector

▶ Stocks of Auto Accessories Sector

▶ Stocks of Beverages Sector

▶ Stocks of Consumer Electronics and Appliances Sector

▶ Stocks of Consumer Specialties Sector

▶ Stocks of Electronic Components Sector

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▶ Stocks of Meat Poultry and Fish Sector

▶ Stocks of Motor Vehicles Sector

▶ Stocks of Package Goods and Cosmetics Sector

▶ Stocks of Packaged Foods Sector

▶ Stocks of Plastic Products Sector

▶ Stocks of Real Estate Sector

▶ Stocks of Recreational Products and Toys Sector

▶ Stocks of Shoe Manufacturing Sector

▶ Stocks of Specialty Foods Sector

▶ Stocks of Telecommunications Equipment Sector

▶ Stocks of Textiles Sector

▶ Stocks of Tobacco Sector

Stock List of Other Top-level Sectors

▶ Stocks of Sector

▶ Stocks of Basic Industries Sector

▶ Stocks of Basic Materials Sector

▶ Stocks of Capital Goods Sector

▶ Stocks of Communication Services Sector

▶ Stocks of Consumer Cyclical Sector

▶ Stocks of Consumer Defensive Sector

▶ Stocks of Consumer Discretionary Sector

▶ Stocks of Consumer Durables Sector

▶ Stocks of Consumer Non-Durables Sector

▶ Stocks of Consumer Services Sector

▶ Stocks of Energy Sector

▶ Stocks of Finance Sector

▶ Stocks of Financial Services Sector

▶ Stocks of Health Care Sector

▶ Stocks of Healthcare Sector

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▶ Stocks of Miscellaneous Sector

▶ Stocks of Public Utilities Sector

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▶ Stocks of Technology Sector

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▶ Stocks of Utilities Sector